Bing – Microsoft’s new search engine

Monday, 8 June 2009


Microsoft this week have released a beta of a new web based search engine called Bing.

Bing is due to succeed Windows Live Search and become Microsoft’s major new search engine.

What separates Bing from it’s predecessor is a new feature incorporated called the Decision Engine. 



The Decision Engine refines searches based on quality and the contextual nature of web page content rather than only being affected by keywords, popularity or search engine rankings.



This is an interesting twist on the existing search engine formula and if successful will offer considerable enhancements to finding web content and provide new challenges for Search Engine Optimisation (SEO) coders the world over. The biggest surprise of all is that Microsoft have set about developing this technology from scratch and could very well be in a position to acquire some additional market share from both Google’s and Yahoo’s search engines.



Only time will tell as to how this product performs in the market place and from conducting a brief test on the beta version, it didn’t appear to be able find search items any quicker than Google or with any greater accuracy.

But in making that statement the searches performed weren’t the most the rigorous of tests and in addition to this there will no doubt be considerable tweaks and enhancements before the product is considered the final version.


Bing can be found at: